Written by Hal Baumchen, PsyD, LP, LADC, this e-lesson addresses one of the most common and underestimated challenges in recovery: sustaining motivation over time. It opens by exploring what motivation is and how it naturally fluctuates, then presents a checklist of common threats – such as feeling unsupported, experiencing relapse, or believing the hardest part is over – to help readers identify their personal vulnerabilities. A second checklist invites readers to reconnect with their own reasons for wanting to stay sober, from restoring relationships and improving health to rebuilding self-respect. The lesson then offers eleven practical strategies for keeping motivation strong, including setting meaningful goals, surrounding oneself with encouraging people, identifying competing urges, and continuing to learn. A dedicated section tackles four common misperceptions about recovery – such as believing one drink won’t hurt or that finishing treatment means the work is done – and prompts readers to examine which of these flawed beliefs they may be holding. Reflection questions throughout help readers personalize the material and develop a clearer, more resilient mindset for the road ahead.